Hi, I’m Harekrishna (HK) Patel.
For over 20 years, I’ve helped B2B manufacturers, industrial suppliers, and commercial trade businesses solve a critical challenge: connecting with the right buyers in an increasingly complex digital landscape—and converting those connections into profitable, long-term relationships.
How I Got Here
I started in digital marketing when Google Ads was still AdWords and B2B buyers were just beginning their shift online. Since then, I’ve worked with manufacturing companies, industrial equipment suppliers, wholesale distributors, and trade service providers—businesses where sales cycles are longer, order values are higher, and the stakes are different than retail e-commerce.
What I’ve learned: B2B buying behavior has fundamentally changed. Your customers now complete 70% of their research before ever contacting a sales rep. They’re comparing specs on your website at midnight, asking AI assistants for supplier recommendations, and expecting the same seamless digital experience they get as consumers.
How I Help B2B Companies Grow
I focus on three areas that directly impact pipeline and revenue:
AI-Optimized B2B SEO
Search is evolving beyond Google. Your buyers are using ChatGPT to research suppliers, asking Perplexity for product comparisons, and relying on AI-powered search to find technical specifications. I help manufacturers and industrial suppliers optimize for both traditional search and AI discovery—ensuring you’re visible when procurement managers, engineers, and facility managers are researching solutions.
B2B-Focused Paid Advertising
I build Google Ads and Paid Search campaigns designed for complex B2B sales cycles – not quick consumer purchases. From targeting specific job titles and industries to optimizing for lead quality over volume, I focus on sustainable customer acquisition costs and genuine ROI, not vanity metrics.
B2B E-Commerce Optimization
Whether you’re running a custom quote system, wholesale portal, or full transactional site, I optimize every touchpoint in the B2B buyer journey – from technical product pages to streamlined RFQ processes – identifying exactly where you’re losing qualified leads and high-value orders.
Why I Write This Blog
Honestly? Because I kept having the same conversations with clients.
I kept having the same conversations:
“How do I optimize for ChatGPT search?”
“Why did my Google Ads costs suddenly spike?”
“What’s actually working in e-commerce SEO right now?”
If my clients were asking these questions, thousands of other B2B leaders were too. This blog shares actionable strategies specific to manufacturing, industrial, commercial, and trade businesses – not generic e-commerce advice.
My Philosophy
B2B marketing isn’t about tricks – it’s about understanding complex buying journeys, longer sales cycles, and technical decision criteria. A precision parts manufacturer needs strategies that are completely different from those of an HVAC distributor or a commercial equipment supplier. Your approach must account for industry regulations, procurement processes, and relationship-based selling.
What You’ll Find Here
Practical insights on B2B Marketing, AI-optimized SEO, paid advertising, and E-Commerce strategies tailored for manufacturing and industrial sectors. Technical guidance made accessible. What’s working now in B2B digital marketing—and what’s coming next.
Beyond the Blog
When I’m not optimizing campaigns or writing content, I’m usually testing new tools, reading algorithm updates, or having coffee chats with other marketers trying to figure out this AI search thing together.
I’m based in Canada and work with a small, experienced team across different time zones – which means we can keep your campaigns running and optimized around the clock.
Let’s Talk
If you’re a B2B manufacturer, industrial supplier, or trade business looking to strengthen your digital presence, I’d welcome the conversation. Please submit the contact form.
And if you just have a quick question? Please submit the contact form.
Harekrishna Patel
B2B Digital Strategy Consultant